Blog

Here are some opinions and insights to keep you abreast with some online trends and standards.

Blogging
How To Define Your Target Audience

How To Define Your Target Audience

The heart of any marketing campaign involves a well-defined target audience. The core of marketing is to deliver the right message to the right people. Marketing your product to the wrong people wastes time, money, and business potential.

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Why Your Business Needs Twitter

Why Your Business Needs Twitter

Twitter has 330 million monthly active users and over 500 million tweets are sent out per day. This is makes it an effective channel for communication, and not just personal communication,

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WordPress-installer-1536x739

How To Install WordPress

There are basically three ways you can install WordPress on your website. In this guide I will show you how to install WordPress using all three methods, so you can use the option that suits you best.

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Email Subject Line

5 Ways to Make Your Email Subject Line Work For You

Email marketing seems like a straight forward thing, but there are lots of little things that can have a big impact on the success of your campaign. We’ve talked before about how to improve your email open rate, and one of the most important things is the subject line.

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Email-Marketing

10 Ways To Improve Your Email Open Rates

When you create an email marketing campaign how can you know if it is working? Most likely you will track your email open rate and your conversion clicks. But conversion clicks can’t happen until after the recipient opens the email. You email campaign’s success depends foremost on email open rate.

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Understanding Professional Self-Care

When we examine professional self-care we first have to understand what self-care is. Self-care is an increasingly popular term, but it is not a new concept. We have written on the importance of self-care and avoiding burnout before.

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Caregiving in the Midst of Covid 19

Caregiving is a hard job. It is challenging even when we are caring for a loved one and we want to be their caregiver. When we add in the normal realities of day to day life it can become a source of stress

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Working From Home While Caring For Kids

Working from home can be challenging all on its own. It is even more challenging if you are used to having an office that you can go to and work in peace with equipment to help you do your job and coworkers you can collaborate with in person easily.

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